Sol Cosmetics — Brand & Marketing System

Sol Cosmetics specializes in lip products with a clear premium positioning. Our collaboration covered the full surface of the brand’s visual communication: marketing creatives, social media templates, business cards, email signatures, and a custom gift card template for client packaging.

The e-commerce website was also redesigned as part of the scope, but the heart of this project was the brand asset system built to support Sol Cosmetics day to day.

The social media creative set was built around AI-generated imagery calibrated to Sol Cosmetics’ color palette, tone, and mood. The result is a content production system that stays on-brand without requiring a photoshoot for every new asset — templates are ready to use, visually consistent, and built for the pace of beauty marketing. We wrote up what this project taught us: AI-generated content for social media.

Business cards and HTML email signatures carry the identity into physical and digital correspondence. Both were designed within the same visual language: warm, refined, and unmistakably Sol Cosmetics across every touchpoint a client or partner encounters.

A custom gift card template was developed for client packaging — a detail that sits at the intersection of brand and customer experience. The design matches the product’s premium register and gives the brand a tangible presence beyond the screen.

The e-commerce platform was redesigned in parallel: restructured information architecture, simplified checkout, improved visual hierarchy, and a UI kit built for long-term scalability. The website now converts more cleanly and communicates the brand’s premium positioning from the first scroll.

Together, the asset system and the website give Sol Cosmetics a coherent brand presence across every layer: marketing, packaging, correspondence, and commerce.