Strategic, creative, and always in your corner.

The Ash Design was built by two founders who've spent years on the inside. Sofia comes from the product world - scaling companies, working across dev teams, shaping hypotheses, and understanding what the investment market actually looks for, especially in B2B. Ella brings 7+ years of experience at the intersection of design and client strategy. She specializes in turning complex briefs into clear, actionable scopes - running discovery sessions, identifying the right MVP flow, and guiding clients from first conversation to launch. She knows not just how to design, but how to ask the right questions and build the path that actually gets a product shipped.