Market lens
B2B, SaaS, eCom
Regions
US · UK · EU · GCC · IL · SG
Launch mode
Strategy → shipped product
Strategic, creative, and always in your corner.
Operator-led product work
We help founders move from messy idea to shipped product with strategy, design, development, AI-assisted workflows, and launch content working together.
Some teams need a product designer. Others need a roadmap, a launch page, Cursor-ready build support, sharper messaging, or a senior partner to pressure-test the whole thing.
That’s where we fit: close enough to think with you, practical enough to build, and opinionated enough to cut what won’t move the product forward.
422
Projects delivered
$10M+
Client revenue raised
8,900+
Hours of work
100%
Job Success Rate
Built for teams that need more than screens.
We plug into product work wherever momentum is stuck: defining the right thing, designing it clearly, building the first version, and packaging the story so people understand why it matters.
→ Brand identity, product strategy, MVP framing, audits, and launch positioning
→ UX/UI, websites, apps, e-commerce, WordPress, Webflow, Framer, Shopify, and native code
→ AI integrations, AI-assisted workflows, e-commerce visuals, product copy, and launch content
Team
The Ash Design was built by two founders who've spent years on the inside. Sofia comes from the product world - scaling companies, working across dev teams, shaping hypotheses, and understanding what the investment market actually looks for, especially in B2B. Ella brings 7+ years of experience at the intersection of design and client strategy. She specializes in turning complex briefs into clear, actionable scopes - running discovery sessions, identifying the right MVP flow, and guiding clients from first conversation to launch. She knows not just how to design, but how to ask the right questions and build the path that actually gets a product shipped.
Sofia B.
Co-Founder, Creative Director
Ella S.
Founder & Client Strategy Lead