Client
Suzuki Carry
Year
2026
Timeline
5 weeks
Services
Website Design, WordPress Development, Design System
Focus
Scalable Lead-Gen Website & Design System
Suzuki Carry
Website Design & Scalable Template System for a Niche Lead-Gen Site
The client runs a portfolio of niche microsites — each one a lead-generation tool for a related business. Suzuki Carry is the first: a content-driven informational site about the Suzuki Carry mini truck and Every van, with inventory listings and direct purchase CTAs connecting to the import business behind it.
The brief was to build this site as a master template — clean, professional, and scalable across the entire portfolio with only a logo and color palette swap needed for each new brand.
The existing sites had no visual consistency and didn't read as credible B2B lead-generation tools. The redesign set a new baseline: minimal, structured, and conversion-focused — the kind of site that earns trust from a buyer making a considered purchase decision, whether they're landing from search or being referred.
The four-page template covers Home, Product, About, and Contact — the full journey from first impression to inquiry. Each page was designed with lead generation as the primary objective: CTAs are visible without scrolling on every key section, the contact form is simple and unambiguous, and the content hierarchy moves the user toward action at every step.
The design system was built for reuse from the start. Color tokens, typography scales, button styles, card components, and layout grids are all structured so that applying a new brand to the template is a palette-and-logo swap, not a redesign. The Figma file was organized and documented for clean handoff, with a Loom walkthrough delivered alongside.
The site was built on WordPress with custom code — no page builder — giving the client a CMS they can update independently without a developer. Basic SEO was configured throughout: meta tags, heading structure, page titles, and mobile optimization to protect and build on existing search visibility.
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