Last updated: April 2026
Privacy Policy
This policy explains what personal data we collect, how we use it, and what rights you have when visiting or interacting with our website.
The data controller is The Ash Design OÜ (registration code: 17012326), Narva mnt 5, 10117 Tallinn, Estonia. You can reach us at hi@theash.design
What we collect
We collect personal data only when you provide it voluntarily. This includes:
Your name and email when you fill out a contact form
Project details or comments you submit
Any communication you send us directly (email, DMs, etc.)
We also collect technical data automatically when you visit our website:
Usage data (e.g. pages visited, time on site) — collected via analytics tools such as Google Analytics or Plausible
Browser and device information — used solely to improve usability
Where this data can identify you (e.g. via IP address), it is treated as personal data and handled accordingly.
What we don't do
We don't track you obsessively
We don't sell or rent your data to anyone — ever
We don't use your data for advertising purposes
How we use your information
To respond to your inquiries and project requests
To follow up on potential collaboration — only if you've reached out or expressed interest
To improve the performance and content of our website
We retain your data for up to 2 years after your last contact with us. If a project engagement begins, relevant data is kept for the duration of the relationship plus 3 years.
Storage and Security
We use trusted third-party tools to manage communication and internal operations, including ClickUp, Loom and Google Workspace. All personal data is stored within these platforms and access is limited to essential team members only.
We do not store your personal data on local devices or unprotected systems.
Cookies
We use cookies and similar technologies to understand how visitors use our website and to improve your experience. Specifically:
Analytics cookies — we use Google Analytics and/or Plausible Analytics to track aggregated usage data (pages visited, time on site). This data does not identify you personally.
Functional cookies — used to remember basic preferences, such as whether you've visited before.
When you first visit our site, you'll be asked to consent to non-essential cookies. You can change or withdraw your consent at any time via the cookie settings on our website, or by disabling cookies in your browser.
Third-party services
We may share limited data with trusted third-party tools for:
Email communication
Analytics
Internal collaboration
These services are GDPR-compliant and used solely to improve your experience. We do not allow any third party to access or use your data for unrelated purposes.
Your rights
You have the right to:
Access the personal data we hold about you
Request correction or deletion of your data
Withdraw consent or object to processing at any time
Restrict how we process your data
Receive your data in a portable, machine-readable format
File a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon) at aki.ee
To make any such requests, email us at hi@theash.design — we'll respond within 30 days.
Changes to this policy
We may update this policy from time to time to reflect changes in the law or how we operate. The "Last updated" date at the top of this page will always reflect the most recent version.
If we make any significant changes that affect how your data is used, we'll make reasonable efforts to notify you — for example, by email if we have your contact details.
© 2026
The Ash Design OÜ