Client

Aurendi

Year

2025

Timeline

5 weeks

Services

Mobile App Design

Aurendi

UX/UI Design for a Fashion Discovery App

Fashion browsing has a paradox: the more content there is, the harder it becomes to find something you actually want to wear. Aurendi was designed to solve that — a swipe-based outfit discovery app that feels fast and visual, but lands on something genuinely personal.


The core mechanic is familiar by design. Swipe-based interaction removes the friction of traditional catalog browsing — users move through curated looks intuitively, without navigating menus or applying filters manually. What makes it more than a gesture is the flexibility underneath: individual items within any outfit — top, bottom, shoes — can be swapped independently, so discovery becomes a tool for building, not just saving.


An AI-powered chat layer generates personalized suggestions based on user preferences, adding a guided discovery mode alongside the open browsing flow. The two work together: explore freely, or ask for direction when you want it.


The visual direction is editorial and deliberate. A black-and-white foundation gives the interface a strong, fashion-forward backbone. Collage-inspired visuals add texture and personality without cluttering the experience. Clean sans-serif typography keeps navigation light and refined throughout.


Aurendi launched as an MVP — focused, minimal, and built to validate market demand without sacrificing the quality of the experience. The architecture supports expansion: deeper personalization, social layers, and commerce integration when the product is ready to grow.

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