Client

DNA

Year

2025

Timeline

3 weeks

Focus

Animated studio portfolio

DNA

An Immersive Portfolio Website for a Video Production Studio

DNA — Animated studio portfolio case study cover image

DNA Media is a video production studio that lives and breathes storytelling. When they came to us, the ask was straightforward — build a website. What we actually designed was closer to a short film you scroll through.

DNA Animated studio portfolio case study visual

The result is a portfolio platform where the interface moves the way their work does. Section transitions follow an editorial rhythm. Micro-interactions respond without announcing themselves. By the time a visitor reaches the work, they’ve already felt the studio’s sensibility — before reading a word of copy.

DNA media website pages in black and white with the Ethereal film project page, video player and credits

The animation system was built as structure, not decoration. Every motion element has a job: directing attention, marking a shift in context, or holding the pace between sections. Still, intentional, purposeful — the same principles DNA Media applies on set.

DNA website on a laptop hanging from cables and on a phone, with the headline At DNA, we embody the essence of the art geneUpwork client review for the DNA media website and brand identity: 5.0 rating praising fast, professional delivery

The brand identity was developed in parallel with the site rather than applied to it afterwards — typography, colour, and the rules for how motion behaves across the studio’s materials. The website became its first full application: the system that holds a title card also holds the interface.

dnamedia.tv is now a platform where the website itself is part of the portfolio. The craft is visible from the first scroll.

DNA Let's Work Together banner in black and white with a gloved hand holding a phone showing the DNA website

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