Client
DNA
Year
2025
Timeline
3 weeks
Services
Focus
Animated studio portfolio
DNA
An Immersive Portfolio Website for a Video Production Studio
DNA Media is a video production studio that lives and breathes storytelling. When they came to us, the ask was straightforward — build a website. What we actually designed was closer to a short film you scroll through.
The result is a portfolio platform where the interface moves the way their work does. Section transitions follow an editorial rhythm. Micro-interactions respond without announcing themselves. By the time a visitor reaches the work, they’ve already felt the studio’s sensibility — before reading a word of copy.
The animation system was built as structure, not decoration. Every motion element has a job: directing attention, marking a shift in context, or holding the pace between sections. Still, intentional, purposeful — the same principles DNA Media applies on set.
The brand identity was developed in parallel with the site rather than applied to it afterwards — typography, colour, and the rules for how motion behaves across the studio’s materials. The website became its first full application: the system that holds a title card also holds the interface.
dnamedia.tv is now a platform where the website itself is part of the portfolio. The craft is visible from the first scroll.
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