Interview Coaching Platform

Nepotize is an AI-driven interview coaching platform for finance students — realistic simulations, structured feedback, and a product that needed to feel as credible as the career outcomes it promises. We designed the full product UX/UI alongside a conversion-focused landing page built to bring users in and move them toward sign-up.

The landing page problem was specific: the product is genuinely useful, but explaining an AI coaching platform to a skeptical, high-expectation audience without losing them in the first scroll is harder than it sounds. Finance students in the US and Singapore expect something that feels closer to Bloomberg than a typical EdTech tool. Generic SaaS aesthetics would have killed the conversion before the copy had a chance.

The page was structured around the user's decision sequence: understand what it is, see how it works, trust that it works, and know what it costs. A dynamic hero sets the register immediately. Product mechanics are broken into digestible blocks — no walls of text, no jargon without payoff. A demo section shows the AI chat experience in context. Trust indicators, testimonials, and a clear pricing section close the case before the user has to go looking for answers.

The visual direction is restrained throughout: blue, white, and black, strong typographic hierarchy, minimal layouts, and subtle interactions that add responsiveness without softening the professional tone. The product flows — onboarding, dashboard, AI chat — were designed in parallel to ensure the landing page and the product itself feel like the same experience.

The result is a landing page that turns a complex AI product into a clear, compelling story — and a platform that delivers on what the page promises.