Hanno Stockholm: e-commerce design
![](https://cdn.prod.website-files.com/6559ec63acacbbae9f570c8b/662f846e215adcd0c53a448e_full%20image.png)
Hanno Stockholm is the jewellery house of Sako Hanno, a master craftsman fueled by a lifelong passion for crafting exquisite fine jewelry. Our task was to create an online store that would showcase all the values and history of the business, providing users with a convenient and pleasant experience during such an important moment for them as choosing an engagement ring.
![](https://cdn.prod.website-files.com/6559ec63acacbbae9f570c8b/662f89e9c37c2d4beb116f52_hanno%201.png)
Our design strategy for Hanno was centered on crafting a delightful user experience while ensuring that the design addresses all potential inquiries users may have when selecting diamonds and jewellery.
![](https://cdn.prod.website-files.com/6559ec63acacbbae9f570c8b/662f8a03c37c2d4beb117d9b_hanno%202.png)
![](https://cdn.prod.website-files.com/6559ec63acacbbae9f570c8b/662f8a19484b27f3440ebd75_hanno%203.png)
1. UX Design for Desktop
We began by mapping out the user interface, designing middle fidelity wireframes that ensure a smooth and intuitive browsing experience tailored for desktop users.
2. UI Design & Content Style Selection
Our next step involved selecting a style of content that resonates with the Hanno brand. We curated mood boards and designed UI elements that reflect the minimalism, modesty, hand-craftsmanship and detailed approach of Hanno's work.
3. Mobile Adaptation & Microanimations
We focused on mobile responsiveness, creating a seamless transition between desktop and mobile platforms. Microanimations were incorporated to enhance user engagement and highlight key interactions.
![](https://cdn.prod.website-files.com/6559ec63acacbbae9f570c8b/662f8aecb2cadb891bb34e7b_hanno%204.png)
As a result, we have come up with a site where the time on which passes imperceptibly, and the process of choosing a ring in pleasure. Explore the site here.
We aimed to communicate the value that each ring they create is not only stunningly beautiful but also crafted to endure a lifetime, ensuring their customers can cherish its beauty and elegance for years to come.