# The Ash Design

> Full-cycle product design and development studio for founders and digital product teams. We cover product strategy, UX/UI, brand identity, Framer and web development, AI-assisted workflows and launch content — the parts that usually fall between strategy, brand and build.

Founded in 2020 and registered in Tallinn, Estonia as The Ash Design OÜ, with a team of 10–49 people. We work with founders, SaaS and platform teams, e-commerce brands, and product teams that need more than screens. Rated 4.9/5 across 14 verified client reviews on Clutch. Project engagements start at $3,000; websites and branding from $1,200; content and social retainers from $500 per month. Hourly rates run $50–$99.

Contact: hi@theash.design · Intro call: https://calendly.com/ash-studio/intro

## Services

- **Full-Cycle UX/UI & Development** (/services): End-to-end product design and front-end build in one team: research, IA, user flows, interface design, design systems and implementation. From $3,000.
- **SaaS Product Design** (/services/saas-product-design): Product design for SaaS startups from MVP to launch: core flows, dashboards, design systems and a dev-ready handoff. From $3,000.
- **Startup Branding** (/services/startup-branding): Brand identity for startups: logo systems, type and colour, applications and a brand book the team can follow. From $1,500.
- **AI Product Design** (/services/ai-product-design): Design for AI-native products: prompt interfaces, model output, confidence, corrections and fallback states. From $3,000.
- **Website Design for Startups** (/services/startup-website-design): Startup websites and landing pages designed and built in one to three weeks, in Framer or Webflow. From $1,200.
- **E-Commerce Design & Development** (/services/ecommerce-website-design): E-commerce design and development: navigation, product pages, cart and checkout, built on Shopify or WooCommerce. From $3,500.
- **AI Generated Content** (/services/ai-generated-content): AI-generated photo and video for campaigns, produced monthly and reviewed by designers before release. From $500/month.
- **Social Media Graphic Design** (/services/social-media-graphic-design): Social media design on a monthly retainer: editable templates, campaign creatives and channel-ready exports. From $500/month.

## Case studies

- [Active Estimating — Brand & Marketing System](https://www.theash.design/work/active-estimating-2) — Construction Tech — 2026: A cohesive brand, website and marketing asset system for a construction cost intelligence platform validated across $11B+ in projects.
- [Active Estimating — Enterprise Website Redesign](https://www.theash.design/work/active-estimating) — Construction — 2026: An SEO-focused UX/UI redesign and scalable website system for an enterprise construction cost intelligence platform.
- [BioWellth](https://www.theash.design/work/biowellth-brand-identity-logo-design-for-a-wellness-app) — Health & Wellness — 2026: Explore the brand identity and logo system created for BioWellth, an AI-powered wellness app preparing to launch and scale.
- [BioWellth Wellness App UX Audit & Redesign](https://www.theash.design/work/biowellth) — HealthTech — 2026: See how The Ash Design helped BioWellth move from MVP to launch-ready through UX auditing, mobile app redesign, AI experience design and brand identity.
- [Cartoli](https://www.theash.design/work/cartoli) — E-Commerce — 2026: See the UX audit and redesign that brought Cartoli's industrial equipment rental experience out of a third-party shop and back into its own brand.
- [Curativa Bay E-Commerce Redesign](https://www.theash.design/work/curativa-bay) — Health — 2026: A conversion-focused e-commerce redesign for Curativa Bay combining product education, UX auditing, CRO and AI-assisted skincare content.
- [Davey Japan](https://www.theash.design/work/davey-japan) — Automotive — 2026: See how The Ash Design redesigned Davey Japan’s global vehicle import website with clearer UX, mobile-first navigation and stronger buyer trust.
- [Laken Water Sports](https://www.theash.design/work/laken-water-sports) — Travel — 2026: A premium marine website redesign focused on stronger hierarchy, typography, imagery and brand perception.
- [No Take Backs](https://www.theash.design/work/hanno-stockholm) — Nutrition — 2026: Explore e-commerce design and development for No Take Backs, including a Shopify conversion redesign for the Daily Melt wellness product.
- [Product UX Audit for a Wellness App](https://www.theash.design/work/product-ux-audit-redesign-for-a-wellness-app) — Health & Wellness — 2026: See how The Ash Design audited BioWellth's iOS app before launch and redesigned its UX flows, interface and dashboards around the highest-impact fixes.
- [RuleOps](https://www.theash.design/work/ruleops) — SaaS — 2026: See the brand identity, brand book and website concept created for RuleOps, a B2B SaaS platform that gives teams one versioned control plane for business logic.
- [Sol Cosmetics — Brand & Marketing System](https://www.theash.design/work/sol-cosmetics-2) — Beauty — 2026: Explore the scalable marketing asset system created for Sol Cosmetics, bringing greater consistency across digital media and beauty campaigns.
- [Sol Cosmetics — E-Commerce Redesign](https://www.theash.design/work/sol-cosmetics) — Beauty — 2026: A conversion-focused beauty e-commerce redesign combining UX improvements, a scalable design system and AI-assisted visual content.
- [Solei](https://www.theash.design/work/solei) — Healthcare — 2026: See the landing page design for Solei, a publication platform bringing market research and growth strategy to owners of private elective healthcare clinics.
- [Suzuki Carry](https://www.theash.design/work/suzuki-carry) — Automotive — 2026: See the website and scalable template system built for Suzuki Carry, a content-led lead generation microsite for a Japanese mini truck import business.
- [UniBot AI Learning Platform Design](https://www.theash.design/work/unibot) — AI Education / EdTech — 2026: See how The Ash Design redesigned UniBot’s AI learning ecosystem through product strategy, platform architecture, UX/UI and web design.
- [Wafaa](https://www.theash.design/work/wafaa) — LegalTech — 2025-2026: See how The Ash Design developed Wafaa’s LegalTech brand identity, logo, digital media and AI-assisted content through an ongoing partnership.
- [Aurendi](https://www.theash.design/work/aurendi) — Marketplace — 2025: Explore the mobile app design for Aurendi, a fashion discovery marketplace shaped around intuitive browsing, inspiration and product discovery.
- [Bitcoin](https://www.theash.design/work/bitcoin) — Fintech — 2025: See the UX/UI, logo and brand identity for a crypto education and portfolio app designed to make complex financial information easier to use.
- [Bliss Diamond](https://www.theash.design/work/bliss-diamond) — Jewelry E-Commerce — 2025: Explore the premium logo and visual identity created for Bliss Diamond, balancing refined jewelry aesthetics with a memorable brand presence.
- [BudBreak](https://www.theash.design/work/budbreak) — Health — 2025: Explore the mobile UX/UI and brand identity for BudBreak, a behavior-change app designed to support people through smoking cessation.
- [Cyprus Villa Retreats](https://www.theash.design/work/cyprus-villa-retreats) — Travel — 2025: Explore the UX/UI redesign of Cyprus Villa Retreats, creating a clearer and more scalable booking experience for luxury travel customers.
- [Ddriftt](https://www.theash.design/work/ddriftt) — TravelTech — 2025: Explore platform and web design for Ddriftt, a creator-led travel booking platform connecting travelers, creators and hoteliers.
- [DNA](https://www.theash.design/work/dna) — Media — 2025: An immersive portfolio website for a video production studio, shaped through editorial pacing, motion and purposeful interaction.
- [Doberme](https://www.theash.design/work/doberme) — Marketplace — 2025: Explore the UX/UI design of Doberme, a two-sided marketplace connecting clients with verified independent security professionals.
- [Government Website](https://www.theash.design/work/government-website) — Gov — 2025: Explore a public-sector website redesign focused on clearer information architecture, accessible navigation and a more usable citizen experience.
- [Lenguahub](https://www.theash.design/work/lenguahub) — EdTech — 2025: See the platform UX/UI and brand identity for Lenguahub, simplifying discovery and booking across a language-learning marketplace.
- [Mykonos Yachts](https://www.theash.design/work/mykonos-yachts) — Yachting — 2025: A luxury yacht charter website redesign that elevated brand perception through refined typography, imagery and visual hierarchy.
- [Plus Ultra](https://www.theash.design/work/plus-ultra) — Media — 2025: See the landing page and logo redesign for Plus Ultra, creating a more distinctive digital home for its trail-running media community.
- [Portage Cars](https://www.theash.design/work/portage-cars) — Automotive — 2025: See the UX audit, platform redesign and brand refresh for Portage Cars, created to strengthen trust and improve automotive marketplace conversions.
- [Rescript Journal — Logo & Brand Identity](https://www.theash.design/work/rescript-journal-2) — Mental Health — 2025: See the logo and brand identity for Rescript Journal, a trauma-informed journaling app designed to feel safe, human and emotionally supportive.
- [Rescript Journal — Trauma-Informed App Design](https://www.theash.design/work/rescript-journal) — Mental Health — 2025: Explore the UX/UI and brand design of Rescript Journal, a trauma-informed mobile experience grounded in emotional safety and reflective writing.
- [SKV](https://www.theash.design/work/skv) — Fashion — 2025: Explore the SKV logo and visual identity, designed to give the fashion brand a distinctive, contemporary and recognizable market presence.
- [Sokratiq](https://www.theash.design/work/sokratiq) — Ticketing & AI — 2025: Explore the logo and brand identity created for Sokratiq, an AI ticketing intelligence platform built around clarity, speed and smart decisions.
- [Sustainable](https://www.theash.design/work/sustainable) — Sustainability — 2025: See the website design for a government environmental initiative, making sustainability information clearer, more engaging and easier to navigate.
- [T-Media](https://www.theash.design/work/t-media) — SaaS — 2025: See the product audit and dashboard redesign for T-Media, improving clarity and retention across a project management SaaS platform.
- [T-Shirt Lawyer](https://www.theash.design/work/t-shirt-lawyer) — LegalTech — 2025: Explore the landing page redesign for T-Shirt Lawyer, clarifying its legal offer and creating a stronger path from visitor interest to inquiry.
- [Volo](https://www.theash.design/work/volo) — Mental Health — 2025: Explore the mobile UX/UI, logo and brand identity for Volo, an AI-supported mental health platform designed around clarity and emotional safety.
- [Volo Health](https://www.theash.design/work/volo-health) — Mental Health — 2025: See how The Ash Design created a friendly mascot and supporting brand identity for Volo Health, an AI-powered mental health mobile app.
- [Wordela](https://www.theash.design/work/wordela) — Education — 2025: Explore the product audit and mobile app rebrand for Wordela, creating a clearer, more engaging language-learning experience for users.
- [Xchainger](https://www.theash.design/work/xchainger) — Crypto — 2025: Explore platform design, logo design and brand identity work for Xchainger, a trust-first crypto identity created by The Ash Design.
- [ANR Clinic](https://www.theash.design/work/anr-clinic) — Health — 2024: See the UX audit and conversion-focused landing page created for ANR Clinic to explain a next-generation medical treatment to prospective patients.
- [Beyond Energized](https://www.theash.design/work/beyond-energized) — Energy — 2024: Explore the brand, website and platform design for Beyond Energized, creating a clearer launch experience for its health and nutrition offering.
- [Caregiver's Coach](https://www.theash.design/work/caregiver-s-coach) — HealthTech — 2024: Explore the UX/UI design of Caregiver’s Coach, an AI-powered mobile app built to give caregivers clearer guidance and practical support.
- [Emmi](https://www.theash.design/work/emmi) — LegalTech — 2024: Explore the mobile UX/UI design for Emmi, an AI legal assistant created to make legal guidance feel clearer, faster and more approachable.
- [GoldStories](https://www.theash.design/work/goldstories) — E-commerce — 2024: See the e-commerce design for GoldStories, helping the jewelry brand present its products through clearer storytelling and a refined experience.
- [Iqra Education](https://www.theash.design/work/iqra-education) — Education — 2024: See the logo, visual identity and brand book created for Iqra Education, a children’s learning platform designed to feel warm and accessible.
- [Let's Make News](https://www.theash.design/work/let-s-make-news) — Media — 2024: Explore the trust-led website design for Let’s Make News, a media distribution platform built to communicate credibility, reach and clarity.
- [LifeStack](https://www.theash.design/work/lifestack) — HealthTech — 2024: See the mobile UX/UI for LifeStack, a health community MVP combining supplement tracking, trusted content and expert-led social discovery.
- [Lycka](https://www.theash.design/work/lycka) — Jewelry E-Commerce — 2024: Explore the e-commerce website and brand identity created for Lycka, combining refined jewelry storytelling with a premium shopping experience.
- [Piano Pilgrims](https://www.theash.design/work/piano-pilgrims) — Music Education — 2024: See how The Ash Design created a playful mobile experience for Piano Pilgrims, helping learners build piano skills through game-based practice.
- [Rehabilitation Center](https://www.theash.design/work/rehabilitation-center) — Healthcare & Wellness — 2024: See the landing page redesign for a luxury rehabilitation center, combining a discreet premium experience with clearer treatment information.

## Articles

- [Four Ways a First MVP Goes Wrong](https://www.theash.design/blog/four-ways-a-first-mvp-goes-wrong) — 2026-08-27: Learn the four mistakes non-technical founders make on a first MVP: scope, the design and development split, go-to-market, and packaging.
- [Creednz: Designing a Cohesive Brand and Product Experience for B2B Payment Protection](https://www.theash.design/blog/creednz-b2b-payment-protection-product-design-case-study) — 2026-08-11: See how The Ash Design unified Creednz’s brand, payment protection platform and website—and earned a verified 5/5 client review.
- [What to Do After Launching an App: A 90-Day Growth Plan](https://www.theash.design/blog/what-to-do-after-launching-an-app-90-day-growth-plan) — 2026-08-10: Learn what to do after launching an app with a practical 90-day plan for analytics, activation, user retention, product iteration, and sustainable growth.
- [Why Startups Need a Design System—Especially When Building with AI](https://www.theash.design/blog/why-startups-need-a-design-system-for-ai-development) — 2026-08-10: Learn how a lean startup design system helps designers, developers, and AI coding tools like Codex build products faster and scale without UI chaos.
- [MVP Design: 10 Steps to Build a Successful MVP in 2026](https://www.theash.design/blog/mvp-design-steps-successful-mvp-2026) — 2026-08-07: Learn MVP design in 2026: 10 steps to validate an idea, prioritize features, prototype, test usability, launch, and reach product-market fit.
- [Ddriftt: Creator Travel Platform UX/UI Design Case Study](https://www.theash.design/blog/ddriftt) — 2026-04-10: Explore Ddriftt, a creator-led travel marketplace connecting creators, travelers and boutique hotels through a clearer booking experience.
- [Rescript Journal: How The Ash Design Turned Science and Empathy into a UX/UI Experience That Heals Emotional Wounds](https://www.theash.design/blog/rescriptjournal) — 2026-04-07: See how The Ash Design created Rescript, a trauma-informed journaling app grounded in behavioral research, expressive writing and emotional safety.
- [Case Study: Pocket Medical Assistant — Lifestack](https://www.theash.design/blog/lifestack-health-social-app-ux-ui-case-study) — 2026-04-02: Explore the UX/UI design of LifeStack, a health-focused social platform for supplement tracking, trusted content and expert guidance.
- [From Minimalism to Nostalgia: Redesigning a Landing Page with the Spirit of the 80s](https://www.theash.design/blog/from-minimalism-to-nostalgia-redesigning-a-landing-page-with-the-spirit-of-the-80s) — 2026-02-01: A landing page redesign that replaced forgettable minimalism with a distinctive 1980s-inspired visual identity and clearer storytelling.
- [UX/UI Design of a Digital Platform for Security Services](https://www.theash.design/blog/ux-ui-design-of-a-digital-platform-for-security-services) — 2026-02-01: A UX/UI case study for Doberme, a two-sided marketplace connecting clients with verified independent security professionals.

## Common questions on a first MVP

- **What is an MVP?** A minimum viable product is the smallest version of your product that can go in front of real users and tell you something true. Not a demo and not a clickable prototype — a working thing, deliberately small.
- **How do you decide what goes into version one?** Pick the one feature your product would be pointless without, then add at most one or two more, and only ones that are cheap to build. Test every candidate with one question: if we removed this feature, would the product still answer the question we are trying to answer? If yes, it does not belong in version one.
- **How should a founder split the budget between design and development?** There is no correct ratio — it depends on who you sell to and where the money comes from. What matters is deciding the split deliberately before commissioning either side. Get development estimates at the same time as design estimates, ask a developer for work they only built rather than designed, and send references for the quality you expect.
- **Why is go-to-market a design problem?** If you do not know how users will arrive, you cannot design what happens when they do. The path from the ad to the moment they pay has to be designed as one continuous thing. When it is not, traffic arrives and nothing catches it: you have paid for the click and lost the user in the first thirty seconds.
- **What should you ask a development team at kickoff?** If we add a second user type, or a second country, in six months — what has to be rebuilt? The technical architecture and the design system are both decided at the start and both invisible to you as a client. They are the reason one team can add a feature in a week and another needs two months.
- **What do investors check in an early product?** Whether it is scalable — whether it can grow much faster than the cost of running it. Either the problem is large enough that a great many people have it, or the problem itself grows as customers need more over time.

## How we work

- **Do you design and build?** We can do both. Depending on the project, we handle UX/UI, design systems, Framer or web builds, implementation support, and collaboration with your developers.
- **No clear brief yet?** That’s exactly where we’re useful. We can start with strategy, audits, product framing, user flows, and a practical roadmap before design or development begins.
- **Can you help with AI?** Yes. We use AI-native workflows for faster product decisions, Cursor-ready build support, content generation systems, product copy, and structured prototypes without lowering the craft bar.
- **Do you consult?** Yes. If you’re not ready for a full project, we can help pressure-test positioning, feature scope, launch pages, user flows, or the next move for your product.
- **Who is the best fit?** Founders, SaaS and platform teams, e-commerce brands, and product teams that need more than screens: strategy, design, build support, and launch clarity.
- **Can you work with devs?** Absolutely. We can lead the product/design side, prepare build-ready systems, collaborate async with engineers, or support implementation directly when needed.
- **After launch too?** Yes. We can stay involved for iterations, new features, content updates, conversion improvements, product audits, or ongoing design and development support.

## Pages

- [Home](https://www.theash.design/): services, selected work, testimonials and FAQ
- [Work](https://www.theash.design/work): all case studies
- [Blog](https://www.theash.design/blog): notes on branding, product, UX/UI and AI workflows
- [About](https://www.theash.design/about): team, process and how engagements run
- [Privacy policy](https://www.theash.design/privacy-policy): Privacy policy
- [Terms of use](https://www.theash.design/terms-of-use): Terms of use

## Elsewhere

- [Clutch](https://clutch.co/profile/ash-design): 14 verified client reviews, 4.9/5
- [Trustpilot](https://www.trustpilot.com/review/theash.design): Client reviews
- [Dribbble](https://dribbble.com/theashdesign): Design shots and shipped work
- [Behance](https://www.behance.net/theashdesign): Long-form case studies
- [LinkedIn](https://www.linkedin.com/company/theashdesign/): Company updates
- [Instagram](https://www.instagram.com/theash.design/): Studio work and process